800-422-2117 Texas
800-523-6610 Colorado

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Welcome to Superior Livestock!

How it Works

Marketing the Superior Way

 

Marketing “The Superior Way”   begins with a visit from your Superior representative. The representative views the cattle in their natural surroundings and completes a consignment contract that describes the cattle and the terms and conditions of the sale. The representative also photographs a fair representation of the cattle with a video camera.
 
The consignment contract is submitted to the Brush, Colorado office where the information is entered into a computer database and a catalog is prepared. The Video Auction catalog can be viewed on the Internet one week prior to the auction and the listings can be viewed on the Internet at any time.
 
The video is submitted to Superior’s office in Fort Worth, Texas where it is edited into a short segment to be aired on the Video Auction, Internet Auction or on the Country Page.  The video is also made available on the internet for buyers to view the cattle prior to the auction.  
 
On auction day, buyers and sellers can either be present at the auction site or view the auction via a nationwide satellite broadcast on Dish Network channel 232 or the internet from the comfort of their office or home. 
 
The Video and Internet Auctions are conducted live, with an auctioneer, as cattle are sold to buyers bidding at the auction site, via telephone or on the internet “Click to Bid”.  
 
After the cattle are sold, a livestock contract stating the terms and conditions of the sale is prepared and sent to both the buyer and seller.  Following the auction, the Superior representative contacts all parties to arrange the delivery.
 
On the day of delivery, the Superior representative is present to oversee the sorting and loading of the cattle. At delivery, the seller is issued a check drawn on Superior’s bonded custodial account and payment is due from the buyer upon receipt of the cattle.
 
The cattle are shipped directly from the seller’s farm or ranch to the buyer’s destination, which greatly reduces stress and potential health problems.
 
From the time the Superior representative completes the consignment contract with the seller until the time the cattle are loaded onto the buyer’s truck, personal hands-on attention is given to make sure the sales contract is followed completely.
 

Buyer Registration

ATTENTION SUPERIOR BUYERS: THIS REGISTRATION FORM IS FOR TRUCK LOAD AUCTIONS ONLY!  IF YOU ARE IN NEED OF A BUYER NUMBER FOR BULL AUCTIONS (REGISTERED CATTLE) OR HORSE AUCTIONS, PLEASE CLICK ON SUPERIOR PRODUCTIONS UNDER THE "REGISTER FOR A BUYER NUMBER" TAB.  PLEASE CALL WITH ANY QUESTIONS~ 800.422.2117

You have two options for registering to buy on Superior Livestock Auction.

1)  Click the link below to download the Terms and Conditions and the Livestock Contract.  Please read these documents, then download the Buyer Registration Form.  Complete the form and fax or email it to the Fort Worth office.  Fax to  817.624.3325, or email to This e-mail address is being protected from spambots. You need JavaScript enabled to view it. .  A  signature is required before a buyer number can be issued.

2)  Use the “register online” form below to fill out an application.  Your acceptance of our terms and conditions will constitute an online signature, and a buyer number may be issued.

In either case, notify your financial institution that Superior Livestock will be calling to verify your reference and most importantly authorize your contact person to release your information to Superior Livestock Auction.  For more information, please call 800.422.2117.

3) Please note that this registration DOES NOT register you on Superior's Click to Bid website. Please visit www.superiorclicktobid.com  to become a member of Click to Bid.

Terms and Conditions

Livestock Contract

Buyer Registration Form

Click here to Register Online

Contact Us

Superior Livestock Auction

FORT WORTH, TEXAS
tel: 800.422,2117
fax: 817.624.3325

131 E. Exchange Ave.
Suite 121
Fort Worth, TX 76164

BRUSH, COLORADO
tel: 800.523.6610
fax: 970.842.2705

1155 N. Colorado Ave.
Brush, CO 80723

 

Contact Us Online

Please use the form below to contact us.

 
 

 

Seller Information

How To Sell
“The Superior Way”

Superior has created a national livestock market where prices are discovered, through competitive bidding, without regard to local climate conditions or demand.  Through its nationwide marketing network, Superior Livestock Auction can serve sellers and buyers throughout the United States.

Cattle are sold on contract for immediate to future delivery, whichever meets your needs and market expectations.  Unlike conventional marketing methods, you have the opportunity to offer your cattle, at auction, to over 8,500 registered buyers while still at your farm or ranch and shown in their natural surroundings.

To begin the process, visit our Find a Representative page and search for the representative or representatives nearest you.  Or, you can call the Fort Worth, Texas office at 800.422.2117 or the Brush, Colorado office at 800.523.6610 and the staff will assist you in finding a representative near you.

You have three options in marketing

“The Superior Way”

  • Video Auctions
  • Internet Auctions
  • Country Page

Superior has an auction every other Friday and Country Page sales daily.  The Video Auctions are broadcast live on Dish Network channel 232 and the internet from Superior’s office and studio in the Historic Fort Worth Stockyards every other week during the majority of the year.  From June through September, Superior conducts multiple day regional auctions in Council Bluffs, Iowa, Steamboat Springs, Colorado, Winnemucca, Nevada, Sheridan, Wyoming and Denver, Colorado.     Cattle are offered for sale on the Country Page every day of the week.

When you consign your cattle, a Superior Representative will come to your farm or ranch to film your cattle and prepare a consignment contract describing the cattle and stating the terms and conditions of the sale.  This information is printed in a sale catalog that is available for buyers to view in print or online. 

If you choose to sell on a Video Auction the catalog is mailed or emailed to potential buyers one week prior to the auction.  It is also available on the internet a week prior to the auction.  The film is edited for broadcast on sale day and is also available on the internet for buyers to view the cattle prior to the auction. 

If you choose to sell on an Internet Auction, the catalog and video is available on the internet or by email two days prior to the auction. 

If you choose to sell your cattle on the Country Page the catalog and video are available on the internet to buyers the day you list them for sale.

Following the sale of your cattle, the Superior Representative will coordinate the delivery details between you and the buyer.  The Superior Representative will be at the delivery to supervise the sorting and loading of the cattle and to issue you a check from Superior Livestock Auction’s Bonded Custodial Account. 

 

Advantages of Selling 
“The Superior Way”

  • Cattle are sold while still at the farm or ranch.
  • Cattle are shown to buyers in their natural surroundings.
  • There is no added stress on the cattle, therefore, less shrink.
  • Cattle are presented to over 8,500 registered buyers.
  • Sellers can establish a reputation for their cattle on a national market.
  • Sellers can take advantage of “Value Added” programs which generate premiums for their cattle.
  • Sellers do not have the expense of trucking.
  • Sellers determine the weighing conditions.
  • Sellers can sell on contract for future delivery and take advantage of current market conditions.
  • Sellers deal directly with the Superior Representative. 
  • Sellers are paid for their cattle by Superior Livestock Auction through a Bonded Custodial Account.

Buyer Information

How To Buy
 “The Superior Way”

Through its nationwide marketing network, Superior Livestock Auction offers load lots of cattle at auction (via satellite TV and the Internet) from producers throughout the United States to buyers throughout the United States.  The Video and Internet Auctions are conducted live, with an auctioneer, as cattle are sold to buyers bidding at the auction site, via telephone or on the internet “Click to Bid”.  Buyers can either be present at the auction site or view the auction via a nationwide satellite broadcast on RURAL TV (Dish Network, channel 232) or on the internet from the comfort of their office, home or wherever they may be.   Superior also offers daily internet listings of cattle for sale on the Country Page.

Unlike conventional marketing methods, buyers have the opportunity to view and buy cattle, shown in their natural surroundings.  The cattle are shipped directly from the seller’s farm or ranch to the buyer’s destination, which greatly reduces stress and potential health problems.

To begin the process, go to the Register for a Buyer Number page or call the Fort Worth, Texas office at 800-422-2117 and the staff will assist you in registering for a Buyer Number.

You have three options in Buying

“The Superior Way”

  • Video Auctions
  • Internet Auctions
  • Country Page

Superior has an auction every other Friday and Country Page sales daily.  The Video Auctions are broadcast live from Superior’s office and Studio in the Historic Fort Worth Stockyards every other week during the majority of the year.  From June through September, Superior conducts “special” multiple day regional auctions in Council Bluffs, Iowa, Steamboat Springs, Colorado, Winnemucca, Nevada, Sheridan, Wyoming and Denver, Colorado.  An Internet Auction is scheduled every Friday’s that there is not a video auction or a Holiday.  Cattle are offered for sale on the Country Page every day of the week.

When cattle are consigned, a Superior Representative goes to the producers farm or ranch to film the cattle and prepare a consignment contract describing the cattle and stating the terms and conditions of the sale.  This includes the description, current location, delivery date, weighing conditions, vaccination programs, etc.  This information is compiled into a catalog that is made available to potential buyers. 

The Video Auction catalog is mailed or emailed (buyer’s preference) one week prior to the auction.  It is available on the internet a week prior to the auction.  The video of the cattle is also available on the internet for buyers view the cattle prior to the auction.  The Internet Auction catalog and video of the cattle is available on the internet and by email two days prior to the auction. The Country Page catalog and video is available on the internet the day the cattle are listed for sale.

After the cattle are sold, a Livestock Contract  stating the terms and conditions of the sale is prepared and sent to both the buyer and seller.  Following the auction, the Superior Representative contacts all parties to arrange the delivery.  The buyer is responsible for hiring trucks to haul the cattle to their destination. 

On the day of delivery, the Superior Representative is present to oversee the sorting and loading of the cattle and to make sure the terms of the Livestock Contract are followed.  The buyer is welcome at the delivery, but it is not required. 

Advantages of Buying
“The Superior Way”

  • Buyers are exposed to large numbers of cattle with little time and expense incurred.
  • Buyers can buy country fresh cattle, therefore, less stress and health problems.
  • Buyers can see the cows and bulls from which the calves are produced.
  • Feedlots can buy on contract for immediate or future delivery, to meet pen space.
  • A yearling operation can sell and replace with calves on the same market.
  • Weighing conditions are pre-determined.
  • Delivery dates are set in advance, so trucking is pre-arranged.
  • A Superior Representatives is present at each delivery.  The buyer is welcome, but is not required to be there, which saves time and expense.

 

 

 

Superior Sunrise

Superior introduced "Superior Sunrise”, a 30-minute TV show which airs prior to each video cattle auction. Superior Sunrise is an upbeat, fun and information filled program. It allows viewers at home the opportunity to learn more about Superior Livestock and the cattle market, as well as attractions and events around the auction's host cities. Superior Sunrise is hosted by Kirbe Schnoor. She brings the latest news in the livestock industry, discusses the cattle market, and interviews an assortment of special guests. Each show, Kirbe visits with guests varying from Merck Animal Health staff, to Superior Livestock cattle consignors and the representatives that make up Superior Livestock. Superior Sunrise is the perfect companion with your morning cup of coffee. Tune-in for a brief look at the cattle market, candid interviews, and with a host like Kirbe you never know what’s going to happen!

Time Schedule

Video Auction

Oct. 12, 2017

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Dairy Time Schedule

Video Auction

Oct. 12, 2017

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Internet Time Schedule

Video Auction

Oct. 12, 2017

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Market Report

Dec 16, 2011
FORT WORTH, TEXAS...Over 25,700 head of calves, feeder cattle and breeding stock
were offered here December 16 during Superior's regularly scheduled video cattle auction.
Broadcast live from their office and studio, the auction had producers from 20 states consign 17% steer calves 0-590 lbs.; 21% heifer calves 375-590 lbs.;
29% feeder steers 580-900 lbs.; 22% feeder heifers 580-930 lbs. and 12% breeding stock.
Cattle sold on contract to deliver immediately through the end of May.

 

All Regions
Sex Weight Range Price Range
Cows   $850.00-$1650.00
Pairs   $1335.00-$1335.00
Bred Heifers   $1225.00-$1450.00
Region 1
Sex Weight Range Price Range
Steers 420-420 $194.00-$194.00
  535-535 $157.00-$157.00
  620-640 $139.00-$150.00
  675-675 $149.00-$149.00
  700-725 $138.00-$140.00
Heifers 400-400 $170.00-$170.00
  500-525 $139.00-$142.00
  550-550 $136.50-$136.50
  675-675 $136.50-$136.50
  930-930 $97.50-$97.50
Region 2
Sex Weight Range Price Range
Steers 525-525 $159.00-$159.00
  580-585 $157.00-$173.00
  640-640 $141.00-$141.00
  650-650 $154.00-$154.00
  720-720 $150.00-$151.00
  775-775 $138.00-$138.00
  820-825 $138.50-$140.00
Heifers 450-475 $157.00-$174.00
  525-540 $145.00-$147.00
  550-590 $134.50-$156.50
  650-675 $139.00-$143.00
  750-750 $135.00-$135.00
  800-800 $130.00-$130.00
Holstein 325-325 $140.00-$140.00
Region 3
Sex Weight Range Price Range
Steers 390-390 $191.00-$191.00
  400-420 $190.00-$196.00
  450-485 $149.00-$174.50
  500-535 $156.00-$168.00
  565-580 $140.00-$165.50
  600-640 $133.00-$155.00
  655-690 $134.50-$145.00
  715-730 $132.50-$144.00
  750-775 $136.00-$143.00
  800-845 $134.00-$141.50
  850-860 $135.50-$141.50
Heifers 400-435 $140.00-$176.00
  465-485 $146.00-$156.00
  500-535 $140.00-$147.00
  575-590 $133.00-$135.00
  600-640 $126.00-$135.50
  660-680 $130.00-$136.00
  700-735 $128.00-$136.00
  750-760 $123.00-$138.00
  800-825 $122.50-$124.00
Holstein 300-300 $137.00-$137.00
  350-375 $141.00-$148.00
  400-400 $127.00-$127.00
  620-620 $111.50-$111.50
Region 4
Sex Weight Range Price Range
Steers 540-540 $167.00-$167.00
  575-575 $157.00-$164.00
  600-600 $158.00-$158.00
  695-695 $145.00-$145.00
  750-765 $135.00-$141.00
  800-835 $135.00-$146.00
  850-875 $134.25-$143.00
Heifers 460-490 $150.00-$158.00
  535-535 $149.00-$149.00
  630-630 $134.00-$134.00
  650-650 $140.00-$140.00
  750-750 $133.00-$134.50
  800-825 $128.00-$131.00
Region 5
Sex Weight Range Price Range
Steers 590-590 $139.75-$139.75
  700-700 $129.50-$129.50
  750-750 $133.00-$133.00
Heifers 460-460 $139.00-$139.00
  660-660 $133.50-$133.50
Region 6
Sex Weight Range Price Range
Heifers 835-835 $114.00-$114.00

 

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