800-422-2117 Texas
800-523-6610 Colorado
877-752-8866 Oklahoma
682-816-3888 Delivery Hotline

Broadcast Your Auction

Included in the Internet & Television broadcast package, Superior Productions will provide the following:

  • Air time reserved and secured on your behalf.
  • Digital video footage recorded, professionally edited and prepared for electronic transmission.
  • The broadcast combines pre-recorded video with live audio from the sale site of your auctioneer and pedigree reader.
  • Professionally produced broadcast quality video.
  • A promotional advertisement aired twice on Superior Sunrise prior to the commercial cattle sales.
  • Two full-page, black & white print advertisements in Superior Livestock Auction catalog.
  • A link from your website to Superior’s server for buyers to view the video of your livestock up to two weeks prior to the sale.
  • Access to Superior Productions registered buyer’s lists for direct mail or email for pre-sale promotions.
  • Use of Superior Production’s phone bank and staff.
  • Pre-sale buyer verification and buyer number assignment.
  • Post-sale activity report & purchasers report.
  • Superior Representative on site to coordinate phone bids.

All associated travel costs are extra and television airtime booked 3 months prior to sale date.


Superiors Productions offers these additional services at the indicated additional cost. Historically, each of these services listed have had a positive impact on the number of registered buyers and the number of lots purchased through Superior.

They include:        

  • Production of a 30 minute sale-preview segment which is created and aired on Dish Network ch 997 just prior to beginning of the actual auction.
  • DVD may be produced for distribution to potential buyers
  • One 7-minute feature on an episode of The American Rancher aired (3) times per week. includes one (1) :30 second promotional advertising spot per airing 
  • One (1) :30 second spot on an episode of the American Rancher aired (3) times per week
  • Live broadcast from sale site
  • Install circuit for transmission of live audio and video from sale facility.
  • Three (3) camera production unit.
  • On-site manned Superior phone bank up to ten lines. Fort Worth bid line will be back-up.
  • For more information contact Superior Productions at 800.431.4452