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Latest News and Press Releases
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Bill Broadie Service Award
Nominations are now open for the Bill Broadie Service Award. The Bill Broadie Service Award is a peer nominated award in recognition of a fellow Superior Livestock Representative or customer and their dedication to serve others. The award will be acknowledged during the Superior Livestock Representatives Awards Dinner in January and the recipient will receive […]
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Superior Livestock Auction – Buyer Portal
October 18, 2024 –Hudson Oaks, TX – Superior Livestock Auction (SLA), the world’s leader in cattle marketing, is proud to announce the launch of the Superior Livestock Auction Buyer Portal. This innovative platform is set to transform the cattle buying experience, providing buyers with unprecedented access to real-time data and a suite of powerful tools […]
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Superior Livestock Video Auction – November 7, 2024
Superior Livestock Auction hosted their video auction live November 7th from The Superior Livestock Auction Studio in Hudson Oaks, Texas. Cattle producers sold 22,033 head of calves, yearlings, and bred stock, totaling 208 lots from 19 states for this offering. Strong buyer participation from several bidders throughout the auction resulted in 83 different successful buyers. […]