Privacy Policy Last Updated: July 2026
At Superior Livestock Auction LLC, your privacy is a priority. This policy outlines how we handle your personal information across our website, https://superiorlivestock.com, and other platforms we operate.
1. Information We Collect We only ask for personal information when it is necessary to provide our auction services. We collect it by fair and lawful means, with your knowledge and consent. We will always inform you why we are collecting it and how it will be used.
2. Use and Third-Party Sharing We do not share your personally identifying information publicly. We only share data with third-party service providers (such as payment processors or secure data hosting) to the extent necessary to fulfill our services to you or when required by law. We do not sell or share your personal information to third parties for marketing purposes.
3. SMS/Text Messaging If you provide your mobile phone number and consent during registration or agree to the consignment contract terms by entering into a consignment contract, Superior Livestock Auction LLC may send you transactional SMS/text messages (such as purchase confirmations, bidding activity, payment reminders, and account notifications). Message frequency varies based on your account activity, and message and data rates may apply. You can opt out at any time by replying STOP to any message, or reply HELP for assistance; opting out of texts will not affect your ability to bid or your other communications with us. We do not sell or share your mobile phone number or SMS opt-in information with third parties or affiliates for their own marketing purposes, and aggregators and messaging service providers that help us deliver texts are contractually restricted to that purpose only. Consent to receive text messages is not a condition of registration or of any purchase.
4. Data Security and Retention We retain collected information only as long as necessary to provide your requested service or to comply with legal and financial obligations. We protect stored data using commercially acceptable security measures to prevent loss, theft, and unauthorized access. For detailed timelines, please refer to our Data Retention Policy.
5. External Links Our website may link to external sites not operated by us. We have no control over their content or practices and cannot accept responsibility for their respective privacy policies.
6. Your Choices and Rights You are free to refuse our request for personal information; however, this may prevent us from providing certain services (such as bidding registration). Depending on your location, you may have the right to access, delete, or correct your data.
7. Contact Us If you have questions about our data practices, please contact us at support@superiorlivestock.com.