Jim Odle, a forward-thinking cattleman and seasoned auctioneer of Brush, Colorado, teamed up with fellow auctioneer Buddy Jeffers of the Amarillo Livestock Auction to develop a concept of marketing cattle “on the video”.
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About Superior Livestock
The pair had spent their life in the livestock auction market and dreamed of a way to make marketing cattle more profitable for the producer, and more convenient for the buyer. They set out to create a marketing platform on a national scale – opposed to the traditional method of selling cattle at a local sale barn or auction house. Breaking with traditional marketing avenues, they formed Superior Livestock Auction and became the first company to market cattle on satellite television.
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WHO WE ARE
Our team is made up of cattlemen and women, just like you. We share common interests, common values and a common goal: getting the most for your cattle.
WHAT WE DO
The Superior advantage lies in three components: the convenience of marketing your cattle from the ranch to buyers at home; the strength of our national buyer base; and the integrity of our knowledgeable representatives.
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