Selling With Superior

Advantages of Selling With Us

  • Over 4,500 active buyers
  • Buyers pay for all freight expenses
  • Dedicated Superior Reps work with you to maximize value
  • Locked-in price with guaranteed contracts

How to Sell


Call us at 800-422-2117, OR
You can contact a local Representative directly on the Find a Rep page


  • A Superior Rep will come to you.
  • Your Rep will view your cattle.
  • A contract will be structured to meet your marketing needs.
Get Started

Marketing Options

Video Auctions

  • World Champion Auctioneers maximizing value
  • Broadcast via satellite & internet to thousands of buyers
  • True price discovery
  • Choose from over 50 auctions per year

Country Page

  • 24/7 exposure on an exchange style platform
  • Set your own Asking Price
  • Thousands of bidders compete for your offering
  • Maximum marketing flexibility

Superior video auctions are conducted live by a world champion auctioneer. Setting us apart from your regional market, Superior delivers a nationwide buyer base with the opportunity to view and buy cattle, shown in their natural surroundings. Your cattle are shipped directly from the ranch to the buyer, which greatly reduces stress and potential health problems. This makes your cattle more valuable to the buyer and puts more dollars in your pocket.

Seller Success Stories

Ute Creek Cattle Company

“We’ve been marketing our cattle with Superior for a number of years, and we have been so pleased with how it turns out. We have definitely seen the premium from the programs we participate in, and that’s important to our livelihood. We think Superior does an exceptional job of providing us those opportunities. Plus, we enjoy working with both our representative and the buyers he brings to the table.”

More Success Stories